Style icon: I cannot say that there is any single style icon for me. However, there are two gentlemen who dress in a way that I find both interesting and stylish. First of them is Mr. Luca Rubinacci. I really like his eye of colour and the way he makes classical menswear look fresh and relaxed. My company colleague, Mr. Erik Mannby, is a master of combining different patterns and textures. His style is a great example of how one can dress classically without always using the same elements – his field jackets and other casual touches are carried in a way that every young menswear enthusiast should study well.
Suits are … often considered as stiff and boring without reason. I believe that suits are coming back and, thanks to the “neapolitan boom”, at least some men from the younger generation shall hopefully omit the all too common “suits are stiff and uncomfortable” -attitude. Personally, I view suits as a central item of masculine style, from where other styles are derived – a baseline that is still endlessly interesting.
Favorite accessory: Well, I collect Rubinacci pochettes, so they’re probably my store-bought favourites. However, my daily favourites are two bracelets, handmade by my fiancée. They have just the perfect colours – one is green and olive, second is coffee brown. She has a great eye for colour and detail.
Men need: Partially to think the clothing a bit more than a protection from elements – they would really benefit from seeing clothing as a social item, as a form of communication, as well. However, the other end is that some of the “rulebook” -crowd should perhaps relax a bit. Mastering an etiquette is important, but after that the own sense of style should take the lead.
I like buying … Shoes. I must say that beautiful shoes make all the difference for me. Another thing is that I love great service – there are some shops that, at the same time, make you feel welcome and important, but still maintain the relaxed, friendly atmosphere. That’s something to covet.
German men are … Well, to my eye, German men are like pretty much everyone. The ones I see in Pitti Uomo have a great style, and Mr. Roetzel has written the book that originally got me into the world of menswear – I think that applies to many men around the world. I would say that in every country, except perhaps in Italy, men seem to be affixed to the “comfortable” clothing. At the same time, they also have better style than they realize. There are great tailors in Germany, as well as some fine shoemakers, and, with Rundschau, a publication that keeps tailoring alive and developing on its par, so there definitely are possibilities for a German man to dress very well.
Women should … I come from a highly equal society and I believe strongly that women can and should do whatever they wish. I can – and do – give answers when people ask me about etiquette and so on, but on anything else, everyone has and has to have an equal say in the world. I love seeing well or interestingly dressed people, regardless of gender.
Jussi Häkkinen works for the Stockholm-based company, E-F-V Gentlemenswear, which produces classically styled, yet still relaxed, garments. To them it is important to make clothes that prove that the classic style is not boring and stiff but can be used in the modern world without feeling anachronistic. E-F-V Gentlemenswear wants to ensure that their clothes are produced as responsibly as possible – for this, they observe the whole product chain from raw materials to retailers. The company includes Jussi, Mr. Erik Mannby and Mr. Lars Holmberg as partners.They share the similar style ideology – naturally with personal twists – and feel that we have something unique to add to the field of menswear. Jussi came to E-F-V from the Finnish company Herrainpukimo, where he worked for 5 years as a head designer and head buyer.
Jussis personal work in E-F-V includes designing of products, occasionally making prototypes by hand and, naturally, some adminstrative duties. His own specialities are the expertise in made-to-measure products – he has developed his own measurement system for shirts – and prototype making. Besides working with E-F-V, Jussi writes articles, reviews, how-to’s and columns about menswear and style in general, as well as some lifestyle pieces about travel and food.
Photos courtesy: Ms. Anu Rautalin